Terms Of Use


Welcome to the EntroAds ("entroads", "we", "us", "our") website ("the Site"). This Terms of Use ("ToU") agreement outlines the terms and conditions of your access and use of the Site, all of its products and services as well as those available through or in connection with the Site (collectively, "the Service").

As used in the Agreement, "you", "advertiser" or "publisher" means the individual or entity using the Services (and/or any individual, entity or successor entity, agency or network acting on your behalf), "we", "us" or "entroads" means "Namma Ooru Thagaval LLP"., and the "parties" means you and entroads.

entroads's ToU are subject to change at any time. Amended ToU will be posted on the Site and be automatically effective and binding. For users' convenience, the date of the last revision is included at the top of this page. entroads reserves the right to make changes to the Site and/or the Service at any time. You understand and accept that entroads may discontinue or limit use of the Site and/or the Service for any reason, at any time, with or without notice.

By using the Site AND/OR THE SERVICE, or BY clicking the "I Accept" button presented with this form in click-through format, you acknowledge and accept its terms and conditions as they relate to the Site and the Service, including any modifications made by entroads.

1. Privacy Policy: By accepting this ToU (clicking "I Accept") or using the Site or the Service in any way, you represent that you have read and consent to entroads's Privacy Policy, as well as the ToU. entroads may change the Privacy Policy at any time; amended versions will available on the Site. If, at any time, you no longer consent to any portion of entroads's ToU or Privacy Policy, you must immediately stop using the Site and/or Service.

2. Requirements: Before you can access the Service, users must agree to this ToU and the Privacy Policy. Any usage of the Service implies complete agreement and acceptance of its ToU and Privacy Policy. These requirements may change as the Service grows and develops. Users are responsible for any Internet connection fees incurred while accessing the Service.

3. ToU Updates: entroads may revise this ToU as the Site and/or the Service deems necessary. Use of the site at any given time implies acceptance of the current ToU as posted at that time. If, at any time, you no longer consent to any portion of entroads's ToU or Privacy Policy, you must immediately stop using the Site and/or the Service.

4. Description of Services: The Site lets users select from a range of Services, as described below. The Services entroads provides refer to articles, blog posts, user comments, messages, information, data, graphics, photographs, images, illustrations, software, audio clips and video clips ("Content") on the Publisher's Site, displayed via the Software and accessed by users of the publishers website, provided by the publisher and promoted through the Services.

4.1. Insertion of Promoted/Sponsored Content: You may elect to use entroads's Software and Services to display links on your registered websites to paid third-party Content ("Promoted Content"). If you so choose, you will earn a revenue share from the traffic generated thereby. The amount ("Revenue Share") payable to you will be 65% of the net revenue actually received by entroads as related to such traffic, from the advertiser, as determined by ayboll, under its complete and sole discretion. Revenue Share payments will be made in accordance with Section 14. Publisher may add or remove blogs/sites to the network account. Terms of this Publisher Agreement shall apply to all sites added in the future.

5. Access to the Services; entroads Accounts

5.1. Eligibility: You represent that you are an adult and have the capacity to enter into a binding contract according to the laws of the jurisdiction where you reside. By submitting an application to use the Services, if you are an individual, you represent that you are at least 18 years of age. By enrolling in entoads, you permit us to serve, as applicable, (i) advertisements and other content ("Ads"), (ii) links to your websites, mobile applications, media players, mobile content, and/or other properties approved by us (each individually a "Property"). In addition, you grant us the right to access, index and cache the Properties, or any portion thereof, including by automated means. We may refuse to provide the Services to any Property.

5.2. Using our Services: You may use our Services only as permitted by this Agreement and any applicable laws. Don't misuse our Services. For example, don't interfere with our Services or try to access them using a method other than the interface and the instructions that we provide. You may discontinue your use of any Service at any time by removing the relevant code from your Properties.

5.3. Account: To access the Service, you must create a user account. A user account is created by completing the standard registration process on the Site. Registration will give you the ability to control certain settings within the Service. Depending upon which of the Services you select, you may be required to supply contact and/or other information.

5.4. Account Security: Account security maintenance is of utmost importance. Users are entirely responsible for maintaining the confidentiality of their own account passwords. You agree to immediately notify entroads if you suspect that your account has been accessed wrongfully or your account's security was compromised in any way.

5.5. Account Sharing or Transfer: Users may not share or transfer an account. You may not disclose your account password to a third party. Neither party will share confidential information about this agreement. Confidential information includes the terms of this agreement, impressions the publisher delivers, CPMs generated by the entroads traffic quality, logins or passwords, click through rates, screen shots or copies of this agreement.

5.6. Termination: You have the right to terminate the account registered to you at any time and can do so by sending an e-mail to: support@entroads.com. You must contact entoads using the same e-mail address with which you registered your account. entoads may ask for your personal information for security purposes prior to final termination of an account. The Agreement will be considered terminated within 10 business days of entoads's receipt of your notice. If you terminate the Agreement and your earned balance equals or exceeds the applicable threshold, we will pay you your earned balance within approximately 90 days after the end of the calendar month in which the Agreement is terminated. Any earned balance below the applicable threshold will remain unpaid. entoads reserves the right to deny use of the Site/the Service to any person and to reject any Content, for any reason and under entoads's sole and total discretion. The Service is offered with the understanding that entoads may terminate any account registered to you and limit your access to the Service at any time, for any reason, without restriction, pursuant to any violation of this ToU. entoads may cease offering and/or supporting the Service or any portion thereof, at any time. entoads may at any time terminate the Agreement, or suspend or terminate the participation of any Property in the Services for any reason. If we terminate the Agreement due to your breach or due to invalid activity, we may withhold unpaid amounts or charge back your account. If you breach the Agreement or entoads suspends or terminates your Account, you will not be allowed to create a new Account.

5.7. Effect of Account Termination or Cancellation: Accounts terminated by entoads resulting from any type of abuse, or any violation of this ToU, may not be reactivated under any circumstances.

6. Software License

6.1. License Grant: Subject to the terms of this ToU, entroads hereby grants a limited, non-exclusive, personal, non-sub-licensable, non-assignable license to (1) download, install and use the Service and any application program interface or any other software code that entroads may make available to you at any time (collectively, "the Software") to (2) develop, duplicate and distribute (a) promotional capabilities that inter-operate with the Site or any other online entity owned by entroads; (b) any entroads end-user documentation, solely when bundled with the Service; and (c) any upgrades, updates and new versions of the Software and related Services, as further described below. This license shall include usage rights for any entroads intellectual property rights associated with use of the Software, other matters related to the Service, and the entroads end user documentation, solely in relation to use of the Service as described above. The Software may only be used in relation to the Service and in accordance with this ToU and any other rules, restrictions or documentation set forth by entroads at any time. We grant you a non-exclusive, non-sublicensable license to use entroads's trade names, trademarks, service marks, logos, domain names, and other distinctive brand features ("Brand Features") solely in connection with your use of the Services and in accordance with the Agreement and the entroads Branding Guidelines. We may revoke this license at any time. Any goodwill arising from your use of entroads's Brand Features will belong to entroads.
We may include your name and Brand Features in our presentations, marketing materials, customer lists and financial reports.

6.2. Third Party Software and Services: The Software may be incorporated within, and may likewise incorporate technology, software and/or services owned and/or controlled by third parties. Use of third party software or services is subject to the terms and conditions of the relevant third party license agreements (including, without limitation, terms of use and terms of service posted on third party websites). You agree that the enforcing of your rights or requests in relation thereto will concern only the applicable third parties and not entroads. As between you and entroads, all modifications or enhancements to the Software and the Service remain the sole property of entroads. You understand that entroads, at its own discretion, may at any time and for any reason suspend or terminate any license hereunder and disable any Software accessed or installed by you, without prior notice. entroads reserves the right to add or remove features or functions to the Software at any time, at its own discretion. You hereby acknowledge and agree that entroads has no obligation, legal or otherwise, to make any subsequent versions of its software applications available to you.

6.3. Proprietary Rights: As between you and entroads, the Service, the Software, all data and information originating thereof, and all intellectual property rights in and relating to the Software will always remain the sole and exclusive property of entroads, as protected by relevant intellectual property laws and treaties. All data and/or information related to the Site or collected by way of the Service on any website will be the sole property of entroads. You acknowledge that you do not acquire any ownership, or rights thereof, to the Service or related data.

6.4. End-User Licensing: You agree that for any and all of your websites and/or software product(s) that use the rights granted herein, said website's terms and conditions will ensure that the Service, the Software and any data or information generated thereby shall be equally as protected as: (i) your own proprietary software applications, and (ii) such materials are protected by these ToU. Additionally, the privacy policy of the applicable website and/or software product(s) must explain that the data and other information generated by the Software and Services is routed to a third party who owns such data, but this routing does not include any personally identifiable information. You agree to include in such terms and conditions for use any country-specific provisions required to comply with the aforementioned, and agree to enforce the terms and conditions applicable to the Service, the Software and any such data contained in such license.

7. Restrictions and Conditions of Use

7.1. Use of Site and Service: As a condition of use, you acknowledge and agree that you may not use the Service for any purpose not intended or condoned by entroads. You agree not to license or create derivative works from, transfer, sell or re-sell any information, content, software or services obtained from the Site. entroads reserves the right to add or remove information, Content or Services from the Site at any time and at its sole discretion.

7.2. Violation of Laws: You agree that you will not, in related to your use of the Site, Software or the Service, violate any laws or regulations applicable thereto. Without limiting the aforementioned, you additionally agree that you will neither disseminate through the Software, Site and/or Service any material or information that infringes any copyright, trademark, patent, trade secret, or other right of any party whatsoever (including rights of privacy or publicity).

7.3. Software License Restrictions: Notwithstanding anything to the contrary, you may not: (i) remove any proprietary notices from the Service or any copy of the Software; (ii) cause, allow or authorize the modification or creation of derivative works, translation, reverse engineering, decompiling, disassembling or hacking of the Software or the Service; (iii) sell, assign, rent, lease, act as a service bureau for, or grant rights in the Software or the Service, including, without limitation, through sublicense, to any other entity without the prior absolute written consent of entroads; or (iv) make any false, misleading or deceptive statements or representations regarding entroads and/or the Software or the Service.

7.4. Misuse of the Site and/or the Service: You may not connect to or make use of the Site and/or the Service in any way not expressly allowed by this ToU. Without limiting the aforementioned, you agree not to: (1) carry out, assist, or become associated with any type of attack, including but not limited to "denial of service" attacks, upon the Site and/or the Service or otherwise disrupt the Site and/or the Service or any other user's use of the Site and/or Service; (2) attempt to gain unauthorized access to the Site, the Service, user's accounts, or other computer systems or networks connected to the Site and/or the Service; (3) use the Site and/or the Service for any illegal or unauthorized purpose whatsoever; (4) use the Site and/or Service to post or disseminate, or cause to be posted or disseminated, any communication or proposition designed or intended to obtain password, account, or private information from any entroads user; (5) use the Service to submit posts or comments linking to affiliate programs, multi-level marketing schemes, sites/blogs repurposing existing material (source hops), or off-topic content; or (6) use the Service with the intention of artificially inflating, deflating or altering the Service, including through the creation of separate user accounts for the purpose of artificially altering entroads's services; artificially inflating clicks on Promoted Content or participating in any other organized effort that intends in any way to artificially alter the results of the Service. Additionally, you agree not to use the Site or the Service to develop, create, transmit or store information, including any Content that, or use the Service on any website, that: (a) is offensive, harmful, obscene or hateful; (b) in any way obstructs or interferes with another user's use of the Site and/or the Service; (c) involves any unsolicited commercial communication not permitted by law; (d) constitutes harassment or a violation of privacy or threatens other individuals or groups of people; (e) harms the wellbeing of children in any manner; (f) violates any law, regulation or ordinance; (g) makes any false, misleading or deceptive statement or representation regarding ayboll and/or the Software or the Service; (h) constitutes phishing, pharming or impersonates any other person, or illegally obtains or assumes another individual's identity (whether real identity or virtual i.e. a nickname/alias); (i) displays obscene, libellous, infringing, offensive or defamatory content; (j) participates in, or encourages participation in, illegal activities; (k) promotes hate or discrimination; or (L) enables the sale of firearms or any illegal substances. ayboll may and will remove any Content from the Site and/or the Service for any reason (including, but not limited to, upon receipt of claims or complaints from third parties or authorities relating to such Content), at any time. The above list is for illustrative purposes only, and is not intended to provide an exhaustive list of prohibited activities. If you have any doubt as to whether your intended use of the Services is prohibited under this agreement, you should contact ayboll. Only written confirmation signed by an authorized ayboll officer is acceptable proof that your intended activity is permitted.

7.5. Commercial Use: You agree that you will not use the Software, the Site or the Service for any commercial purpose for the benefit of any third party, except as allowed in this ToU. You will not collect money from any person, or receive any compensation for the use of the Software, the Site or Service without prior written approval by entroads.

7.6. Data Mining and Harmful Code: You agree that you will not (1) access or attempt to access any information from the Service, including but not limited to e-mail information of other users or other Software data; (2) intercept, examine or otherwise view any proprietary communications protocol used by the Software or the Service, whether through the use of a network analyzer, packet sniffer or other device; or (3) use any type of bot, spider, virus, worm, clock, timer, counter , software lock, drop dead device, Trojan-horse routing, time bomb, trap door, or any other codes, instructions, programming or third-party software that is designed to provide a means of fraudulent or unauthorized access to, or alter, delete, damage or disassemble, the Software, the Site or the Service.

8. Links & Images

8.1. Links & Images from the Site and Services: The Site may contain, and Services may generate links and/or images to websites operated by third parties, including Promotional Content, Exchange Content and other user-generated Content. Users visit these websites at their own risk. Link-to websites are neither operated by ayboll, nor is ayboll responsible in any way for the content available on its Software/Service and on other websites. Such links and/or images do not imply entroads's endorsement of the material on any other website. ayboll denies all liability with regard to a user's access and use of such links and/or images to other websites.

8.2. Links to the Site: Unless you have obtained a written agreement from entroads stating otherwise, you must adhere to ayboll's linking policy as follows: (1) the appearance, layout and all qualities of a link may not in any way damage or dilute the good reputation of ayboll and/or its licensors' names and trademarks, (2) the appearance, position and other qualities of the link may not falsely portray or suggest that you, your business or entity is sponsored by, affiliated with, or associated with ayboll, (3) when chosen by a user, the link must display the Site on full-screen and not within a "frame" on the linking Site, and (4) ayboll reserves the right to revoke its consent to the link at any time and at its sole discretion.

9. Representations and Warranties

You represent and warrant that (i) you have full power and authority to enter into the Agreement; (ii) you are the owner of, or are legally authorized to act on behalf of the owner of, each Property; (iii) you are the technical and editorial decision maker in relation to each Property on which the Services are implemented and that you have control over the way in which the Services are implemented on each Property; (iv) ayboll has never previously terminated or otherwise disabled an entroads account created by you due to your breach of the Agreement or due to invalid activity; (v) entering into or performing under the Agreement will not violate any agreement you have with a third party or any third-party rights; and (vi) all of the information provided by you to entroads is correct and current. You represent and grant permission to entroads that (1) you are the owner (or authorized licensee) of the copyright or other intellectual property rights in any Content provided to entroads by you, and have the right to deliver to, and authorize entroads to, display, distribute and exploit such Content in the manner outlined by this ToU, without additional fees or payments whatsoever to any third party, (2) you shall not impersonate any person, business or entity or otherwise misrepresent an affiliation with a person or entity; and (3) none of your Content shall violate the terms of Section 7.4.

10. Intellectual Property

10.1. Trademarks: entroads hereby grants you a unique, personal, limited, non-exclusive, non-transferable, fully-paid license to use the graphics, logos, designs, page headers, button icons, scripts, and service names registered and unregistered trademarks, service marks and trade dress of entroads ("Namma Ooru Thagaval LLP") in conjunction with your rightful use of the Software or the Service on any pages of your websites or affiliate websites that feature any aspect of the Service. Blog posts published on your blog or affiliate blogs may use Namma Ooru Thagaval LLP at any time, without additional authorization by entroads, provided that you attempt to send the blog post to entroads prior to or concurrent with its publishing. This Agreement does not grant you ownership or any usage rights of the Namma Ooru Thagaval LLP, except in accordance with this agreement. Under no circumstances may you attack or otherwise harm the Namma Ooru Thagaval LLP, nor violate any applicable terms of use. The permission granted to you in this agreement will terminate upon termination or expiration of this ToU; at that time you will make no further use of any Namma Ooru Thagaval LLP.

10.2. Copyright: The Site, the Service and the Software and the content made available through them are protected by international copyright laws. Except for your authorized use of the content in connection with the Service for which we have the appropriate licensing rights or as allowed in this ToU, you may not use, modify, duplicate or distribute any of the content, design or layout of the Site, the Service or the Software, or individual parts of the content, design or layout of the Site without entroads's express prior written consent. You are solely responsible for all ads that you create, upload or traffic using the Services. entroads is not liable for any loss or damage that your ads may cause to you or others. You represent to entroads that you have all rights and permissions necessary to traffic your ads using the Services.

10.3. Copyright Agent: entroads respects the intellectual property rights of others and requires that its users do the same. entroads maintains a policy of account termination in circumstances of inappropriate use the Site and/or the Service with repeat infringements. If you believe that your work has been used in a way that constitutes copyright infringement, please forward the following information to ayboll (support@entroads.com):

  • Your address, telephone number, and e-mail address
  • A description of the copyrighted work that has been infringed upon
  • The location of the alleged infringing material
  • A statement describing your honest belief that the use in question is not authorized by you, the copyright owner, its agent, or the law
  • An electronic or physical signature of the copyright interest owner or an individual authorized to act on his/her behalf

11. Location

The Site and the Service are owned by "Namma Ooru Thagaval LLP". Users that access the Site, and/or the Service from locations outside the India do so of their own will and are bound by the relevant laws of the jurisdiction in which they reside.

12. Submitted Content

entroads does not claim ownership of any Content you make available through the Service. This may include such Content in the Service, in whole, in part, or in a modified form. With respect to Content you make available through the Service and your registered and unregistered trademarks, service marks, trade dress, graphics or logos ("Licensed Marks"), you grant entroads a perpetual, irrevocable, non-terminable, worldwide, royalty-free, fully paid-up and non-exclusive license to use, copy, disseminate, publicly perform, display, modify, create derivative works, and sublicense such materials or any part of such materials in any of the following ways: (1) on the Site or any entroads blog, newsletter, communication or business development, marketing or publicity materials, (2) as any part of the Service; (3) on any third-party website connected to the Service, including but not limited to, the display of your Content on third-party websites, and (4) in any other reasonable manner that entroads might be expected to use such Content and Licensed Marks. You hereby represent, warrant and affirm that any Content you provide does not include anything to which you do not have the full licensing rights as specified in this Section 12. Content supplied by you, to us in, shall be in such formats and otherwise consistent with entroads's current and prevailing specification requirements at that time. You grant ayboll the use of your name, Licensed Marks and logos, or to otherwise refer to you, in its marketing materials and websites as part of a list of ayboll customers, and in any advertisement, news article or other publication of ayboll for the purpose of publicizing these ToU and/or ayboll's relationship with you.

13. Reporting; Terms of Payment

13.1. Publisher Payments:

Subject to this Section 13 and Section 5 of these entroads Terms, you will receive a payment related to the number of valid clicks on Ads displayed on your Properties, the number of valid impressions of Ads displayed on your Properties, or other valid events performed in connection with the display of Ads on your Properties, in each case as determined by entroads. If you choose to display Promoted Content, entroads will report any relevant payment earned by you through an online reporting tool, accessible to you, for your review. Except in the event of termination, ayboll shall dispense payments after you process a cash out request, as instructed on entroads's website. Payments will be calculated solely based on our accounting. Payments to you may be withheld to reflect or adjusted to exclude any amounts refunded or credited to advertisers and any amounts arising from invalid activity, as determined by entroads in its sole discretion. Invalid activity is determined by entroads in all cases and includes, but is not limited to, (i) spam, invalid queries, invalid impressions or invalid clicks on Ads generated by any person, bot, automated program or similar device, including through any clicks or impressions originating from your IP addresses or computers under your control; (ii) clicks solicited or impressions generated by payment of money, false representation, or requests for end users to click on Ads or take other actions; (iii) Ads served to end users whose browsers have JavaScript disabled; and (iv) clicks or impressions co-mingled with a significant amount of the activity described in (i, ii, and iii) above. Any advertiser caught with the below restrictions will be suspended, and funds will be withheld:

  • parked domains
  • Tech Support advertisements
  • Any kind of pharmaceutical products or pills
  • Malware/Scareware/Phishing
  • Explicit and/or illegal content
  • Landing pages in violation of legal provisions, privacy rights, trademarks and/or third party rights or offend common decency
  • Sites pretending that the visitor has or may have a virus on his device (“Tech Support”)
  • Paid subscriptions without price information
  • Prohibited mechanisms on landing pages
  • Pop up loops that can’t be closed by the user
  • More than one entry/exit pop up
  • Any mechanism that prevents the user from closing the browser window
  • Imitation of system error messages
  • Downloads / installations starting without user interaction
  • Alert sounds that distress users
  • Purposeful negative user experience

In addition to our other rights and remedies, we may (a) withhold and offset any payments owed to you under the Agreement against any fees you owe us under the Agreement or any other agreement, or (b) require you to refund us within 30 days of any invoice, any amounts we may have overpaid to you in prior periods. If you dispute any payment made or withheld relating to the Services, you must notify entroads in writing within 30 days of any such payment. If you do not, any claim relating to the disputed payment is waived. If an advertiser whose Ads are displayed on any Property defaults on payment to entroads, we may withhold payment or charge back your account. To ensure proper payment, you are responsible for providing and maintaining accurate contact and payment information in your Account. You are responsible for any charges assessed by your bank or payment provider. Payment requests will be processed within 60 days from the end of the month in which you requested a cash out, provided that entroads shall not be obligated to make any payment to you until you have earned at least ₹2500 (INR) of unpaid earnings. Advertisement revenue refers to Sponsored Recommendations served on the Publisher pages & websites.

13.2. Publisher Taxes: The publisher You are responsible for all duties, tariffs and taxes related to your use of the Services, except for taxes on income paid or payable by entroads.

14. Fraudulent Activity

entroads shall not be liable to Publishers or any third party for any payment for impressions, page views or click-throughs resulting from actions used to artificially increase impressions, page views or click-throughs, including but not limited to incentivized, automated (e.g., bots, spiders) or otherwise deceptive or artificial means, ("Fraudulent Activity"). entroads shall not be liable to Publisher or any third party for payment for impressions, page views or click-throughs as the result of any activity generated through adware. Any software that is located on a user’s computer and that generates advertising impressions, page views or click-throughs shall be considered adware. Publisher shall take reasonable steps to prevent such Fraudulent Activity by blocking IP addresses and/or Publisher’s user accounts connected to such Fraudulent Activity. Publisher shall cooperate with ayboll in any effort to investigation and/or combat possible Fraudulent Activity, including giving access to Publisher’s access logs and other customer and affiliate records, to the extent that such cooperation by the Publisher is commercially feasible, reasonable and not in violation of any agreement between the Publisher and a third party. If ayboll finds that the Publisher has purposefully engaged in Fraudulent Activity, then, in addition to its other rights and remedies, entroads may terminate this Agreement effective upon notice and withhold payment to a maximum of the amount generated through Fraudulent Activity. ayboll will have the sole rights to determine if clicks are considered to be fraudulent.

15. Distributing content on the ayboll network

In accordance with these Terms and Conditions to distributing content on the entroads Network (the "Terms"): (a) entroads will distribute your advertised content (e.g., your landing pages, images, headline text, or videos) (your advertised content) through entroads's content recommendation distribution software or code on third-party websites where entroads or its associates have a connection (the "entroads Publisher Websites") in order to garner Impressions (as defined below) or direct traffic to your advertised landing page web address (the "Service"), and (b) you will compensate entroads for the Service following the framework agreed to by the parties. These Terms will govern the relationship between you and ayboll for any orders to run your advertised content on the entroads Publisher Websites (each a "Campaign") as approved by you, and they represent the parties’ mutual understanding for doing business (the "Agreement"). All references to "Agency" in this matter will only be appropriate to the extent that you’re acting through an agent and all references to you will include Agency, if applicable.

15.1 Grant of Rights: a. You permit entroads a limited, reversible, non-exclusive, royalty-free right and permission to (i) access, index, host, compact (if applicable) and in other respects, use your advertised content and your campaign information (e.g., your advertised content, your landing pages, description, budget per Campaign duration (the "Campaign Budget") Campaign dates, Campaign performance indicators, cost details, and targeting and tracking statistics) (the "Campaign Details") to recommend your advertised content on entroads Publisher Websites until the time that the amount due to entroads for the distribution of such Campaign reaches the budget created by you (ii) use your advertised content, name, logo, trademarks, and any other copyrighted content provided by you (x) in relationship with the recommendation of your advertised content and (y) for entroads's own marketing reasons in referring to you as a client, and such use will be subject to your standard trademark and content usage instructions and quality review, if any, as given to ayboll. You further allow entroads permission to (iii) record a case study regarding your use of the Service, and (iv) share Campaign Performance Data (as defined below) captured by entroads's tracking records with the owners/operators of entroads's Publisher Websites in relationship with your campaigns that precisely appear on entroads Publisher Websites and for the singular reason of calculating Campaign performance on such entroads Publisher Websites. b. entroads gives you the right to access entroads back office system only for the purpose of managing your Campaigns and examining the data related to your Campaigns. You comprehend and concur that you are exclusively accountable for your own actions in entroads's back office system, if you decide to use entroads's Campaign Management feature, and you will keep your account passwords and login information private, and you will be responsible for all activity and payments owed under your account. entroads will not analyze your activity and entroads is not accountable or responsible for (and will not allow any credits for) any errors made by you in the governing of your own Campaign. You acknowledge that any data given in entroads back office system are roughly calculated and will only be confirmed fourteen (14) days after the ending of any calendar month in which a Campaign has run (each a "Campaign Month"). c. Except as otherwise particularly set forth in this document, the allowance of the preceding licenses doesn’t grant either party any other proprietary titles, rights, and interests relating to copyrights, patents, trademarks, trade secrets, trade dresses, algorithms, mask works, know-how, droit moral (moral rights), and all identical rights of every type that might exist now or in the future in any administration, containing, without restriction, all applications and registrations therefore and all rights to request for any of the foregoing (the "Intellectual Property Rights").

15.2 Advertiser's Content: entroads holds the right to (i) dismiss or take away any of your advertised content, (ii) stop any Campaign, (iii) limit your access to entroads back office system, or (iv) cap your Campaign Budget in any given Campaign Month, if entroads decides, in its lone discretion, that you, your advertised content, or the content on your landing page doesn't abide by entroads's Advertiser Content Guidelines, with any relevant law, rule, or other judicial or administrative order, or may bring disparagement, ridicule, financial loss, or reputational harm on entroads. Upon receiving written notice from you, entroads concurs to use commercially reasonable attempts to confirm that your advertised content is not endorsed on any specified entroads Publisher Website that you deem offensive. ayboll holds the right to start your campaign once the relevant funds have been added to your account and your content has been authorized by our team. entroads must approve every ad you upload before consent to begin presenting such ad. To increase the probability that your ad will be authorized, you should make sure your ad fits within the size limitations stated and abides by all of the appropriate submission requirements. entroads may occasionally analyze live ads to make sure continuing compliance with submission requirements, even if an ad has already been authorized. entroads holds the right to take away any ad that it thinks is non-obedient with its ad eligibility requirements, or for any other reason. In addition to taking away an ad, ayboll might also suspend and/or delete your account without any previous notice. You are accountable for comprehending and abiding by all applicable laws and regulations. Inability to comply might result in a range of consequences, including the elimination of ads you have placed and termination of your account. We hold the right to dismiss, approve or delete any ads that are opposed to our competitive position, interests, or advertising philosophy.

15.3 Campaign Details: a. Payment Models: Following a signed insertion order, the parties will agree to one of the following payment models for each Campaign: (i) Cost per Click ("CPC"): you pay entroads each time a visitor to a ayboll Publisher Website (a "Visitor") clicks on your advertised content. A click will be recorded each time a Visitor clicks on your advertised content as calculated and reported in entroads's tracking logs (the "Click"), which are available to you for only last 10days; (ii) Cost per Thousand Impressions ("CPM"): you pay ayboll for each of your advertised content impressions. An impression will be tallied each time your advertised content is presented on a entroads Publisher Website (the "Impression"); entroads, in its lone discretion, may require a prepayment of the Campaign Budget for any Campaign (the "Campaign Prepayment") from you before distributing the your advertised content until such time as you have established a credit history with entroads.

16. Disclaimer of Warranties

You hereby acknowledge that entroads does not control, nor have an obligation to take any action regarding: the type or quality of users having access to the Service; any effects the Service may have on you, your website or equipment; the accuracy of or how you might interpret, rely, or use the Service including but not limited to any loss of reputation of yours or your entity's including loss of traffic on your website or the website of any of your affiliates; or what actions you may take as a result of contact with the Service. You further agree that entroads shall not be responsible or liable in any way, directly or indirectly, for any damage or loss caused, actually or allegedly, by or in connection with use of, or reliance upon, any Content, goods or services available at or through any third party website linked-to or referred to by the Service. You release entroads from all liability with respect to the Service, and any Content or information provided or accessed through the Service or the Site. The Site may contain, or direct users to websites containing material that might be offensive or inappropriate to some individuals. Content contained in or accessed through the Service or the Site, including but not limited to Promoted Content, does not reflect upon entroads in any way, and entroads shall not be responsible or liable for the contents, accuracy, copyright compliance, legality or decency of third party Content or services accessed through the Service or the Site, or for your faith in or dependence upon on any of the aforementioned. ayboll does not make any representation, warranty or guarantee of the amount or quality of traffic that users will receive under this Agreement. THE SITE, THE SOFTWARE AND THE SERVICE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS FOR YOUR USE, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND THOSE ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. entroads DOES NOT GUARANTEE THE ACCURACY, WHOLENESS, OR RELIABILITY OF ANY CONTENT AVAILABLE THROUGH, OR THE GENERAL PERFORMANCE OF, THE SITE, THE SOFTWARE OR THE SERVICE. IN ADDITION AND WITHOUT LIMITING THE AFOREMENTIONED, AYBOLL SPECIFICALLY DENIES ANY WARRANTY REGARDING (1) THE NUMBER OF PEOPLE WHO WILL VIEW THE CONTENT, AND (2) ANY BENEFIT YOU MIGHT RECEIVE FROM DISPLAY OF THE CONTENT BY entroads. YOU ARE RESPONSIBLE FOR THE VERIFYING OF ANY PERTINENT INFORMATION BEFORE RELIANCE UPON IT. YOU USE THE SITE AND THE SERVICE AT YOUR OWN RISK. entroads MAKES NO CLAIM THAT YOU WILL (1) BE ABLE TO ACCESS OR USE THE SITE AND/OR THE SERVICE AT ANY PARTICULAR TIME AND/OR LOCATION, INCLUDING ANY TIME AND/OR LOCATION OF YOUR CHOICE; (2) THAT THE SITE AND/OR THE SERVICE WILL BE UNDISRUPTED AND ERROR-FREE; (3) THAT ERRORS AND DEFECTS WILL BE CORRECTED; OR (4) THAT THE SITE AND/OR THE SERVICE WILL BE FREE OF VIRUSES AND OTHER HARMFUL ELEMENTS. In the case that your state or jurisdictions does not allow for the disclaimer of implied warranties, the preceding disclaimer might not apply to you.